The Largest-Ever Chinese Tour Group Hits New York, Spends $6 Million – China Travel
www.jingdaily.com — From special discount cards to smaller, but similarly appreciated, gestures like multilingual signs, retailers in major American tourist destinations like New York have recognized the huge opportunity that China’s growing ranks of outbound tourists present and have retooled their marketing appropriately.
This week, the efforts of Macy’s and others was apparent, as China’s largest-ever America-bound tour group (numbering around 1,000) hit New York in a Chinese New Year tour organized by Continental Airlines and the New York Galaxy Travel Agency. According to Chinese media, the activities organized by Macy’s were a hit among members of this large tourist contingent.
