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Avatar, Neuromarketing, Chinese Brands | FTW!China Business

www.viewtochina.comThe cutting-edge neuroscience of neuromarketing investigates the intricate relationship between the mind, culture, and how certain advertising causes various neurological nodes to trigger off in the consumer's brain. The author -- Geraldine Johns-Putra, esq. -- offers up various approaches for how Chinese brands might eventually succeed in making their global breakthrough. This is a good blog to RSS. Meaty stuff always on offer.

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