Avatar, Neuromarketing, Chinese Brands | FTW! – China Business
www.viewtochina.com — The cutting-edge neuroscience of neuromarketing investigates the intricate relationship between the mind, culture, and how certain advertising causes various neurological nodes to trigger off in the consumer's brain. The author -- Geraldine Johns-Putra, esq. -- offers up various approaches for how Chinese brands might eventually succeed in making their global breakthrough. This is a good blog to RSS. Meaty stuff always on offer.












