Hao Hao ReportThe best China news and blog posts

囧 – “I was terribly 囧 not to have known this before”…”It made me so 囧 I didn’t buy this cool bag”…a wide ranging use of expressions of this ‘re-launched’ 3,000 years old Chinese character proves invaluable to brands all over China, especially those trying to attract young internet-savvy consumers. The iconic character found its way from blogs, baidu, youku to handbags, shoes, milk-tea and leading brands like Li Ning….