Would You Declare War On Chocolate? Well, Some Chinese Consumers Would – China Business

www.adamdanielmezei.com — From the article: Fortunes tells the tale of the three-decades long battle for the hearts and, moreover, palates of the Chinese chocolate consumer presently being slugged out between the Big Five chocolate and FMCG confectioners who entered the Chinese market since 1978’s Reform and Opening Up. In order of success, Mars, Ferrero-Rocher, Nestlé, Cadbury, and Hershey; these five mega-players have been slinging caramel, nougat, peanuts, wafers, cocoa butter, and condensed milk powder at each other across the battlefield of the PRC’s 22 provinces in a bid to introduce their pre-eminent confection brands to the Chinese chocolate-chomping market. And what a battle royale it has been!

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Would You Declare War On Chocolate? Well, Some Chinese Consumers Would

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