Erica Kerner, Director of Beijing 2008 Olympic Program for adidas China tells us about the company's sponsorship of the Olympic games and its brand strategy of being China's leading sportswear company with over 4,000 retail stores in China by 2008.
Nike is the official sponsor and supplier of Chinese athletes for the Beijing Olympic Games. This is some pictures of Nike clothing designed for the 2008 Olympic Games.
Danwei's got a great collection of links to blogs by athletes taking part in the 2008 Beijing Olympic Games. If you're tired of reading the ESPN or BBC Sport reports and want some behind-the-scenes talk about the Games, check 'em out.
A 13,112-meter-long painting scroll is stretched out along the Juyongguan Pass section of the Great Wall in Beijing, capital of China, July 13, 2008, to mark the 7th anniversary of China's winning the right to host the 2008 Olympic Games
Entitled "Protests? Pride? Gold medals? How will Beijing come out of these Games?" this ESPN article is a roundtable discussion with Melinda Liu (Newsweek), Anna Sophie Loewenberg (Sexy Beijing), Maggie Rauch (China Sports Today/Shanghaiist), Raymond Zhou (China Daily). It offers some of the most to-the-point, well-rounded and intelligent discussion about the Olympics that I've read.
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