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A little insight into the rather topical and useful Chinese slang term: chaozuo, or fried work. As the article states, 'chao' is used in a number of common slang terms, but chaozuo in particular has an ever-increasing meaning in how it relates to Chinese media.

"Chao is now often combined with zuo (work). So chaozuo (fry work), or cooking or creating a buzz is now being practised by some who are becoming experts in the field.

They do whatever it takes to ensure that chaozuo can be applied extensively.

They involve themselves mostly in entertainment and news media.

Their manner is loud, attention-grabbing and sometimes controversial, with emphasis on the unusual."

Hat-tip to China Machete.