"Chao is now often combined with zuo (work). So chaozuo (fry work), or cooking or creating a buzz is now being practised by some who are becoming experts in the field.
They do whatever it takes to ensure that chaozuo can be applied extensively.
They involve themselves mostly in entertainment and news media.
Their manner is loud, attention-grabbing and sometimes controversial, with emphasis on the unusual."
Hat-tip to China Machete.









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