Paramount has become the newest movie studio to make efforts to compete with pirates by offering low-cost, legitimate DVDs in China. New movie titles will go on sale some two months after their theater debut in the US, and for only $3. Paramount will also be joining forces with an unlikely partner in order to combat piracy: competitor Warner Bros., which already has outlets set up in China to sell DVDs.

This great post over at Sam Flemming's China Word of Mouth Blog details how the fad of Open Source Marketing (whereby big companies save tonnes of coin getting the masses to do work they should be paying professionals for) has extended to the Chinese pirate DVD market.