kaiser kuo

www.readwriteweb.com — The leading social networking site in China, renren.com, started out as a blatant Facebook clone - but it now has tens of millions of users. Despite obvious similarities to Facebook, there is one significant difference from the U.S. in how Renren and other Chinese SNS are used. The bread and butter of these sites is social games using virtual items. Indeed, Farmville originated in China!

digitalwatch.ogilvy.com.cn — Kaiser Kuo turns to Chris Reitermann, president of OgilvyOne China, to get a better idea of what people can expect for advertiser spending in China for 2009. Though, as expected, he explains overall budgets are being cut - digital spending is increasing. He also states that 2008's Olympic-infused year and 2009, with a recession looming, aren't really fair comparisons.