An executive at a leading branding agency vents his frustration at a Shanghai conference that was reputed to be about branding, but was continually off-topic.
Read more »An executive at a leading branding agency vents his frustration at a Shanghai conference that was reputed to be about branding, but was continually off-topic.
Read more »
This great post over at Sam Flemming's China Word of Mouth Blog details how the fad of Open Source Marketing (whereby big companies save tonnes of coin getting the masses to do work they should be paying professionals for) has extended to the Chinese pirate DVD market.
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