marketing

www.vancouversun.com — Ask any Westerner what they think is the world's most popular spirit and they're unlikely to name - or even to have heard of - the lethally strong Chinese grain alcohol, baijiu. But more baijiu is sold worldwide by volume than vodka, whisky or rum, say international drinks firms such as British brewer Diageo.

gochengdoo.com — Local media are getting their shorts all tied up in knots over what they call "West China's first six-star hotel," grandiose lodgings to be built in Chengdu by the Canadian five-star hotel and resort operator Fairmont Hotels & Resorts.

www.jingdaily.com — This week, Moutai followed up its plans for global expansion by announcing a more inward-looking luxury product, the Moutai “Red Diamond” series, which will sell for 130,000 yuan/US$19,200 a bottle and feature a lock that can only be opened via secret code obtained from a Moutai buyers' hotline.

www.viewtochina.com — The cutting-edge neuroscience of neuromarketing investigates the intricate relationship between the mind, culture, and how certain advertising causes various neurological nodes to trigger off in the consumer's brain. The author -- Geraldine Johns-Putra, esq. -- offers up various approaches for how Chinese brands might eventually succeed in making their global breakthrough.

swexyhk.com — HK Marketers are known for poor use of english, but this could be mistaken for drug support. Fail.