Ever go to a Chinese store and get annoyed by those salespeople following you around and offering products you don't like and probably didn't even want? There's a reason this sales technique: according to a consumer reports study entitled "What's New with the Chinese Consumer"...they work.

Kaiser Kuo turns to Chris Reitermann, president of OgilvyOne China, to get a better idea of what people can expect for advertiser spending in China for 2009. Though, as expected, he explains overall budgets are being cut - digital spending is increasing. He also states that 2008's Olympic-infused year and 2009, with a recession looming, aren't really fair comparisons.